Privacy Policy

The following privacy policy informs you of our policies regarding the collection, use, and disclosure of the personal information we receive from the users of our website.

What non-personally identifiable information do we collect?

Like many other website operators, we collect information that your browser sends whenever you visit our website (“log data”). This log data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Our website uses Google Analytics, a web analytics service provided by Google Inc., to collect log data. Google Analytics uses cookies, which are text files placed on your computer, that help us analyze how users use our website. We use this information to keep track of your preferences, personalize your experience and improve our website. To opt-out of Analytics for the web, visit the Google Analytics opt-out page. To learn more read “How Google uses data when you use our partners’ sites or apps“.

This Site is affiliated with AdThrive, LLC (“AdThrive”) for the purposes of placing advertising on our website. AdThrive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on our website; that is, ads that are tailored to reflect your interests.

This Site is also affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on our website, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here.

To help understand your interests, AdThrive, Google and our other advertising partners will track your behavior on our website and on other websites across the Internet using cookies.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with AdThrive, Google, and our other third-party partners. You can view, delete or add interest categories associated with your browser by visiting: https://adssettings.google.com. You can also opt-out of the network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: http://optout.networkadvertising.org. However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.

For European Economic Area Residents

If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact us at [email protected] and contact AdThrive at [email protected] If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)

For California Residents

California law gives residents the right to opt-out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a “sale.” To opt-out of the sharing of your information for advertising information, click the opt-out link provided in the footer of this page. You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us at [email protected] To be clear we do not share your name, contact information, or any other sensitive information with third parties and the categories of third parties that we share information with for advertising purposes are supply-side platforms, programmatic advertising exchanges, and demand-side platforms.

What personally identifiable information do we collect?

While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include but is not limited to, your name, email address, photo, postal address and phone number.

We use Mad Mimi, a service operated by Mad Mimi, c/o GoDaddy.com LLC., to collect email addresses and to create, send and track email promotions. We collect this personally identifiable information when you subscribe to our newsletter, purchase a product from our shop or sign up to one of our fitness challenges. We use this information to send you periodic emails, promotions, and updates. Every email contains a link for you to be able to opt-out and unsubscribe to our newsletter and another link named “Preferences” that gives you access to your “Member Details” and allows you to disable email tracking. You can read Mad Mimi’s privacy policy to learn more.

When you sign up to one of our Fitness Challenges you may be asked to share personally identifiable information. By signing up to those challenges and answering the weekly quizzes, you’re allowing us to share that personally identifiable information on our website and on our social media platforms. If at any moment you wish to opt-out, email us at [email protected] and we will respect your decision.

When you purchase a product or membership from our Shop you will be asked to share personal data. We strongly believe in both minimizing the data we collect and limiting its use and purpose to deliver the services you purchase or interact with. To easily access, view, update, delete or port your personal data, please sign in to your Account and visit “Account Details”. If you make a request to delete your personal data and that data is necessary for the products or services you have purchased, the request will be honored only to the extent it is no longer necessary for any services purchased or required for our legitimate business purposes or legal or contractual record keeping requirements. If you are unable for any reason to access your Account Settings, you may also contact us via email at [email protected]

We will not share, sell or rent your personally identifiable information to outside parties. This does not include trusted third parties that work with us, so long as they agree to keep your personally identifiable information confidential. We may also release your personally identifiable information to comply with the law, in the case of an attempted breach of security of our website, or to protect ours or others rights, safety or property.

How we secure, store and retain your data

We follow generally accepted standards to store and protect the personal data we collect, both during transmission and once received and stored, including utilization of encryption where appropriate.

We retain personal data only for as long as necessary to provide the services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods:

mandated by law, contract or similar obligations applicable to our business operations;
for preserving, resolving, defending or enforcing our legal/contractual rights; or
needed to maintain adequate and accurate business and financial records.

If you have any questions about the security or retention of your personal data, you can contact us at [email protected]

Third party links

We may occasionally include third party links on our website. These third-party links have their own privacy policies and we encourage you to review them before providing any of them with your personal information. We have no control over and assume no responsibility or liability for the content, privacy policies, or practices of any third party websites or services.

Privacy of children

We will not knowingly collect any personally identifiable information from children under 18 years of age.

Changes to our privacy policy

We may update our privacy policy from time to time and we will post those changes on this page. You are advised to review our privacy policy periodically for any changes.